We build software for industries that big tech ignores.
Most software companies chase the same markets — SaaS for startups, tools for developers, platforms for enterprises. Meanwhile, the plumber filing backflow reports is still using carbon copies. The contractor managing lien waivers is drowning in PDFs. The dental office tracking Google reviews is toggling between five browser tabs.
These industries aren't small. They're just ignored.
We start with research, not assumptions. Before we write a line of code, we study the industry: the regulations, the workflows, the pain points that keep business owners up at night. We talk to the people doing the work.
Then we build exactly what's needed. Not a platform. Not a suite. A focused tool that solves a specific problem, built for the way your industry actually works.
Software should be simple enough to use at 6am on a job site. It should handle compliance so you don't have to think about it. It should cost less than the paper and time it replaces.
We don't believe in lock-in, long contracts, or features nobody asked for. We believe in tools that work.
Craftloop has 9 products deployed across construction, healthcare, plumbing, irrigation, marine services, veterans affairs, nonprofits, and coatings. Each one was built because an industry needed it — not because a VC funded it.
We're based in the United States and build for American businesses.